Benikrukru
PALMPÈI
PALMPÈI is a speculative brand identity project created to reimagine PalmPay, a well-known Nigerian financial app, into a luxury tropical resort in the heart of Lekki, Lagos. The goal was to pivot the familiar brand name from fast digital transactions to acoastal getaway. By shifting the concept from financial technology to high-end hospitality. The identity is anchored around the tagline "...the Art of Doing Nothing," reflecting a serene escape from the fast pace of city life.
Set within a refined arch frame, the central palm tree motif evokes the peaceful architecture and natural greenery of a seaside resort. Below the emblem, the wordmark "PALMPÈI" uses elegant high-contrast serif typography with a stylized accent mark over the letter "E", giving the brand an upscale, Mediterranean feel. The subtle incorporation of "EST. 2026" grounds the resort in a modern narrative of luxury hospitality.
The lush greenery and soothing natural landscape of Lekki inspired the color system. The deep sage green background paired with clean white line-work creates a soothing, natural aesthetic that communicates calm and premium relaxation. This organic color palette extends effortlessly across resort signage, guest amenities, print collateral, and digital touchpoints, evoking the feeling of a quiet sanctuary.
The reimagined identity brings everything full circle. It seamlessly transforms a tech concept into an inviting coastal experience, directly leaning into the idea that true luxury is found in the art of slowing down.
Project Type
Brand Concept, Identity Design, Art Direction, Visual Direction
