Benikrukru
KFC (Kapital Finance Corporation)
Retaining the famous "KFC" acronym, the updated mark pivots into a high-contrast serif lockup paired with clean modern typography for "Kapital Finance Corporation". The signature sharp serifs and dynamic slant express forward momentum, growth, and stability. Built to adapt across digital banking interfaces and formal financial documentation.
Utilizing a rich, high-energy red background paired with crisp white letterforms, the visual system commands immediate attention and signals confidence. Subdued tone-on-tone graphic crops of the central letterforms act as secondary branding devices, giving corporate touchpoints, web layouts, and marketing assets a layered, modern aesthetic.
The reimagined identity brings everything full circle. It seamlessly bridges the gap between pop culture familiarity and corporate institutionalism, directly leaning into the idea that great design can transform any narrative into something entirely new.
Project Type
Brand Concept, Identity Design, Art Direction, Typography
